Primeline.com is coming!

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Frequently Asked Questions

We are excited to announce Prime Line, a division focused specifically on hard goods within S&S Activewear and alphabroder. Prime Line is led by a dedicated team with extensive experience in the promotional products industry.


Can I still purchase hard goods from alphabroder?

Yes, the entire assortment of Prime Line promotional products is available here. Although Prime Line has become a dedicated business unit to better serve our customers, the order submission process is not changing currently. We are pleased to accept orders via email and through the alphabroder website. Learn more.


Will Prime Line be listed as a separate company on industry web platforms such as ESP and SAGE?

Yes. Prime Line has its own company profile and product listings on these platforms. To find them, please use the below supplier #s:

  • ASI: 79530
  • SAGE: 53170

How can I reach Prime Line customer service?

We are here to help! Please reach out by phone or email, M-F 8:00 AM - 6:00 PM ET.


Is 24-Hour Rush service available from Prime Line?

Yes, we are pleased to offer 24-Hour Rush Service for select products. Shop all rush-eligible products here. It's important to know that decoration is limited to Silkscreen, Pad Print, and Laser Engraving (traditional and CO2), one-color imprint and one print location. Learn more.


Will Prime Line be adding new products to its assortment?

Yes, we are constantly evaluating our catalog and adding exciting new products and brands for you. Click here to see new products and colors that have recently been added to the assortment.