Weather alert: Our Dallas and Atlanta warehouses will be closed Friday, 1/10, due to inclement weather. We will provide further updates here as they are available.

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alphabroder and S&S Activewear

alphabroder and S&S Activewear and alphabroder are combining to create the premier partner for the apparel industry through greater investment in product and brand offerings, technology, employees and supply chain innovation.

Benefits for Our Customers



Access to more premium brands, products, and indemand categories.


Faster, more accurate order fulfillment.


Deeper Inventory


Expanded Salesforce and greater customer support.



What's to Come in 2025

Brand Unification

After thoughtful evaluation, we have decided to combine our businesses under one unified brand and a single website. This streamlined identity will allow us to deliver a more focused go-to-market approach, along with expanded product and service offerings.


While a decision has not yet been made on the combined company's brand name, the integration of our brands will take place in the second quarter of 2025 for Canada and the third quarter of 2025 for the United States.


Once the integration is complete in both regions, the alphabroder website will no longer be active and all ordering will transition to the S&S website.

Product Unification

The majority of the alphabroder product line will be available on the S&S Activewear website by the end of the first quarter of 2025. This will streamline operations and enable our partners and customers to transition smoothly to the S&S systems ahead of the complete integration scheduled for the third quarter of 2025.

Continued Service

We will continue to share updates as decisions are made, including milestones and timelines. Our foremost goal is to continue offering you exceptional service without any interruptions. We are committed to providing ample time for you to adapt to these changes, ensuring no disruptions to your business.



Have more questions?

Easily find answers to your most common questions, all in one convenient place.


Explore Our Integration FAQ


Facility Updates

As we look to best meet the needs of our customers and provide the highest level of service, we are carefully reviewing all existing S&S and alphabroder facilities. See below for what we know and what is currently under review.



Here's what we know

We can confirm that the following Blank Apparel Distribution Centers will continue to be part of the go-forward long-term S&S footprint:


United States


  • Fort Worth, TX (S&S)
  • Lockport, IL (S&S)
  • McDonough, GA (S&S)
  • Middleboro, MA (ab)
  • Olathe, KS (S&S)
  • Orlando, FL (ab)
  • Reno, KS (S&S)
  • Reading, PA (S&S)
  • Westchester, OH (S&S)
  • Cataño, PR (S&S)

Canada


  • Calgary, Alberta (S&S)
  • Toronto, Ontario (S&S)
  • Vancouver, British Columbia (S&S)

Here's what's under review

The following Distribution Centers are still under review. Should any of the following locations not be part of our long-term footprint, we are committed to providing a minimum of 90 days' notice as to any changes that could impact a facility.


United States


  • Pompano, FL (S&S)
  • Bolingbrook, IL (ab)
  • Harrisburg, PA (ab)
  • Fresno, CA (ab)
  • Dallas, TX (ab)
  • Duluth, GA (ab)

Canada


  • Richmond Hill, Ontario (ab)

New to S&S?

S&S Activewear been a trusted partner in the industry for over 35 years


Fulfilling 6+ Million Orders Annually

Leading the Way in Automation

Awarded Inc Best in Business 2024

Lowest Error Rates in the Industry

Maintaining the Deepest Inventory in the Industry



What are you waiting for?

S&S stocks over 80 brands of retail-inspired apparel and accessories, offering the largest assortment of on-trend styles in the industry. With over 4 million square feet of warehouse space covering the entire country, our inventory depth and reach have never been better.


Register Now


Frequently Asked Questions


Customers who integrate with alphabroder via EDI/API will need to transition to S&S EDI/API by early Q2 2025 for Canada and early Q3 2025 for the US.
The following alphabroder integration options will be available through the end of 2026:
  • Promostandards
  • X12 integrations
  • Legacy API
  • Select EDI files (you will be notified if we need to transition you to common file)
Prime Line hard goods will continue to support PromoStandards for Product and Inventory. Future support for Purchase Orders is planned for 2025.
  • Hard goods customers using alphabroder endpoints will need to migrate in early Q2 2025.
Please reach out to [email protected] to schedule a meeting about your unique needs.
For the time being, our two sales forces will continue to operate independently, each maintaining its own systems and methodologies. Continue to work with your assigned representatives, and should there by any changes, we will have a detailed process laid out to ensure a smooth transition.
The existing policies for S&S and alphabroder will remain unchanged until the integration of Canada business in Q2, and the US businesses in Q3 2025. Any updates or changes will be communicated in advance.
The existing policies for S&S and alphabroder will remain unchanged until the integration of Canada business in Q2, and the US businesses in Q3 2025. Any updates or changes will be communicated in advance.
The existing policies for S&S and alphabroder will remain unchanged until the integration of Canada business in Q2, and the US businesses in Q3 2025. Any updates or changes will be communicated in advance.
A comprehensive guide will be available in the coming months. For the time being, answers to most website related questions can be found here.
Relevant integration updates for S&S and alphabroder employees are being shared via our Integration Insider newsletter. If you have additional questions that are not covered, please reach out to your manager.
Our goal is to bring together the best of S&S and alphabroder to create the industry's most comprehensive and high-quality product offering. To achieve this, our product and merchandising teams are carefully reviewing the combined portfolio of brands and categories. This process will help us streamline the assortment, eliminate redundancies, and deliver a curated selection that covers all your needs while maintaining a focus on quality and variety. We're excited about these enhancements and will keep you informed of any updates as they are finalized.
During this transition, our primary goal with pricing is to ensure consistency across the businesses, especially as we work to integrate them over the next six months.

There are many variables outside of this integration that ultimately influence pricing. At S&S and alphabroder, we must remain competitive, recognizing that our customers have numerous options to shop.

With this acquisition, our goal is to create the premier destination for apparel distribution a place where customers want to do business. We aim to achieve this by enhancing the customer experience, accelerating fulfillment times, and expanding our sales and customer service teams.
Yes, the entire assortment of Prime Line promotional products is available here. Although Prime Line has become a dedicated business unit to better serve our customers, the order submission process is not changing currently. We are pleased to accept orders via email and through the alphabroder website. Learn more
alphabroder is exiting the apparel decoration business. To ensure this is a smooth transition and ensure you do not encounter any business disruption, please see the key transition dates below:

January 15, 2025, 5PM CST - Last Order Date for Embroidery and Heat Seal
January 31, 2025 - Last Ship Date for Embroidery and Heat Seal Orders
March 7, 2025, 5PM CST - Last Order Date for Screen Print
March 28, 2025 - Last Ship Date for Screen Print Orders
The alphabroder Kansas City distribution center will be closing, with the final day to place orders from this facility on January 31st. Moving forward, orders in this region will be fulfilled from S&S's Olathe, Kansas distribution center, which will be accessible through the alphabroder website.
We encourage you to explore the S&S Help Center and general FAQs, which are available here. You can also request any information you need through S&S' Info Request Portal. It is a customer favorite for requesting information from our customer service team. Bookmark the link for easy access!