About Us
alphabroder products build brands, champion causes, acknowledge achievements and offer limitless solutions. As a leading distributor of trade and retail apparel brands and branded products, our vision is: Be the Most Trusted and Valued Partner for Branded Products and Services.
The companies that make up alphabroder have rich histories going back more than 100 years. The
diversity of our team, these companies and our Customers is what fuels alphabroder's commitment to
innovative products and services. Our mission is to: Empower our Customers to Brand the World
Through Market-Leading Service, Products & Solutions.
S&S Activewear and alphabroder
In 2024 alphabroder was acquired by S&S Activewear, a tech-enabled provider of apparel and accessories. The combined company unites two premier branded apparel distributors to better serve our customers and suppliers. Together S&S Activewear and alphabroder serve as a link between apparel and product manufacturers and a diverse set of customers in a rapidly evolving market, including apparel decorators, online retailers, team dealers, and lifestyle brands.
As S&S Activewear and alphabroder continue a thoughtful, multi-year integration process, we together are focused on continuing to deliver exceptional customer service, while leveraging the strengths of both brand offerings.